Rachel Klein

Firestarter-Studios-POWER-OF-SCHEDULING-blog

23 Nov: The Power of Great Production Scheduling

The Power of Great Production Scheduling Whyyyyyyyy would I want to take time out of my day and read about great production scheduling? It is usually someone’s least favorite thing to do. But I LOVE IT. The production schedule is where reality sets in. Most importantly, it’s where the magic happens, and where the plan your entire team will follow…

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08 Jan: 10 TIPS TO CREATING A MAGICAL EXPLAINER VIDEO

BE GENUINE TO YOUR BRAND! – Just because the latest and greatest video you’ve seen was a guy making fun of everything, doesn’t mean this will work for your company or product’s. Take time to REALLY understand who your customer base is. What tone will tell your message the best? Don’t second-guess your brand. PAIN POINTS – What is the…

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04 Dec: YOUR COMPANY IS A BRAND – START THINKING LIKE ONE!!

Pepsi, Starbucks and McDonalds are brands, right? Yup.   But so is your company! No matter how big or small your company might be, start to think like the giants. This roadblock to marketing might keep you from catapulting into the next level. As a brand instead of a start-up or small business, you will free yourself to start thinking…

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27 Nov: NOT YOUR MOMMA’S EXPLAINER VIDEOS – BRANDED CONTENT

These days, the words explainer video can leave a negative taste in your mouth.   Why? Because if you hear another video that starts “So, you’re…” YOU’RE GONNA SCREAM! These videos are also known to be formulaic and familiar. Why not create a completely different visual and memorable path? There is usually only one time to get in front of…