Recently I went to a great panel about the future of entertainment and what form it’s taking for members of the Academy of Television Arts and Science (Yep, the ones that give out the Emmy Awards). The whole evening really got me thinking. Now, they asked us not to quote anyone from the panel directly, or mention some of what…
2018
Creating a Magical Explainer Video BE GENUINE TO YOUR BRAND! – Just because the latest and greatest video you’ve seen was a guy making fun of everything, doesn’t mean this will work for your company or product’s. Take time to REALLY understand who your customer base is. What tone will tell your message the best? Don’t second-guess your brand. PAIN…