“Marketing is no longer about the stuff that you make, but the stories you tell.” Seth Golden Storytelling is how humans have communicated since the dawn of time. A well-crafted story stirs emotions. It changes minds. It inspires action. Why Story Is So Powerful “The human species thinks in metaphors and learns through stories.” — Mary Catherine Bateson, Writer and…
Ideas Ignited
THE SHOW INSIDE DIVERSITY:Real People, Unscripted Conversations believes that by bringing diverse people together to share candid, unscripted conversations on today’s most divisive issues we create a deeper understanding and acceptance of each other.Over 9 episodes this series seeks to break down stereotypes and move beyond buzzwords toward a deeper understanding and appreciation of people as individuals. PRODUCTION Using a…
Fire Starter Studios Wins 2 Muse Creative Awards Fire Starter Studios is proud to have had 2 productions from 2021 recognized by the Muse Creative Awards. Both were produced at the height of the COVID-19 pandemic before a vaccine was available to the general population. These productions and the dedication of our fearless cast and crew truly embody the theme…
The Power of Great Production Scheduling Whyyyyyyyy would I want to take time out of my day and read about great production scheduling? It is usually someone’s least favorite thing to do. But I LOVE IT. The production schedule is where reality sets in. Most importantly, it’s where the magic happens, and where the plan your entire team will follow…
3 Benefits of Animated Commercials What’s super cool about audiences today is that they are open to a wide variety of commercial formats and businesses can benefit from the use of animated commercials. However, many business owners wonder which is the right way to go. The answer really depends on their brand and their marketing strategy. Once that is on…
World Food Program Winners of the 2020 Nobel Peace Prize “The awarding of the Nobel Peace Prize to the United Nations World Food Programme (WFP) is a humbling, moving recognition of the work of UN World Food Programme staff who lay their lives on the line every day to bring food and assistance to close to 100 million hungry children,…
As a project manager, there are so many moving parts of every video’s production to keep track of. For any given video, I’m the centralized point person for our clients, sales team, scriptwriters, voiceover artists, storyboard artists, and animators. Now add on top of that 20 other videos in production under my direction at the same time, all at different…
Recently I went to a great panel about the future of entertainment and what form it’s taking for members of the Academy of Television Arts and Science (Yep, the ones that give out the Emmy Awards). The whole evening really got me thinking. Now, they asked us not to quote anyone from the panel directly, or mention some of what…
Creating a Magical Explainer Video BE GENUINE TO YOUR BRAND! – Just because the latest and greatest video you’ve seen was a guy making fun of everything, doesn’t mean this will work for your company or product’s. Take time to REALLY understand who your customer base is. What tone will tell your message the best? Don’t second-guess your brand. PAIN…
“Why are their bodies so round? That’s not very realistic.” “Their heads are much bigger than their bodies. Please make them look more realistic.” “Why is this taking place in the jungle? Animals can’t be doctors for other animals. People are going to think our medical group is a vet. Please make all characters human.” “We choose Option 2, but…