Blogs

Organized Mind

25 Jan: 5 Tips and Tricks of an Organized Project Manager

As a project manager, there are so many moving parts of every video’s production to keep track of. For any given video, I’m the centralized point person for our clients, sales team, scriptwriters, voiceover artists, storyboard artists, and animators. Now add on top of that 20 other videos in production under my direction at the same time, all at different…

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08 Jan: 10 TIPS TO CREATING A MAGICAL EXPLAINER VIDEO

BE GENUINE TO YOUR BRAND! – Just because the latest and greatest video you’ve seen was a guy making fun of everything, doesn’t mean this will work for your company or product’s. Take time to REALLY understand who your customer base is. What tone will tell your message the best? Don’t second-guess your brand. PAIN POINTS – What is the…

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08 Dec: Want Your Video to Be Memorable? Use Non-Realistic Characters.

“Why are their bodies so round? That’s not very realistic.” “Their heads are much bigger than their bodies. Please make them look more realistic.” “Why is this taking place in the jungle? Animals can’t be doctors for other animals. People are going to think our medical group is a vet. Please make all characters human.” “We choose Option 2, but…

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06 Dec: Branded Content KO’s Pre-Roll Ads

Everywhere you looked this past year brands were talking about making the pivot to video, but just because a company makes a marketing video, doesn’t mean people will actually watch it.   As many as 90% of people skip pre-roll video ads, so how do make sure yours gets seen?   As more consumers reject ads, native branded content is…