Recently I went to a great panel about the future of entertainment and what form it’s taking for members of the Academy of Television Arts and Science (Yep, the ones that give out the Emmy Awards). The whole evening really got me thinking. Now, they asked us not to quote anyone from the panel directly, or mention some of what…

Creating a Magical Explainer Video BE GENUINE TO YOUR BRAND! – Just because the latest and greatest video you’ve seen was a guy making fun of everything, doesn’t mean this will work for your company or product’s. Take time to REALLY understand who your customer base is. What tone will tell your message the best? Don’t second-guess your brand. PAIN…

“Why are their bodies so round? That’s not very realistic.” “Their heads are much bigger than their bodies. Please make them look more realistic.” “Why is this taking place in the jungle? Animals can’t be doctors for other animals. People are going to think our medical group is a vet. Please make all characters human.” “We choose Option 2, but…

Everywhere you looked this past year brands were talking about making the pivot to video, but just because a company makes a marketing video, doesn’t mean people will actually watch it.   As many as 90% of people skip pre-roll video ads, so how do make sure yours gets seen?   As more consumers reject ads, native branded content is…

Your Company is Brand Pepsi, Starbucks and McDonalds are brands, right? Yup.   But so is your company! No matter how big or small your company might be, start to think like the giants. This roadblock to marketing might keep you from catapulting into the next level. As a brand instead of a start-up or small business, you will free…