“Marketing is no longer about the stuff that you make,
but the stories you tell.” Seth Golden
Storytelling is how humans have communicated since the dawn of time. A well-crafted story stirs emotions. It changes minds. It inspires action.
Why Story Is So Powerful
“The human species thinks in metaphors and learns through stories.” — Mary Catherine Bateson, Writer and Cultural Anthropologist
People think in stories and so they create connection and make information memorable.
Every story we hear changes how our minds connect with the people, things, and ideas.
Stories engage our brains more actively, and they are more easily remembered than a list of facts. In other words, stories can impact your brain more than a logical argument.
The more immersed we become in a story, the more likely our behaviors and attitudes will change. Stories are universal, and we can find common ground with others.
Telling the right story at the right time can change lives.
But how you tell that story matters too!
Visual Storytelling Elevates Your Message
Visual storytelling conveys ideas more simply and quickly than words can. About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 times faster than text.
62% of internet traffic today is on mobile devices, and that percentage is only going up.
There’s nothing worse than being confronted with a page full of text when you’re trying to quickly understand something, especially when that text is displayed on a phone screen.Too much text overwhelms our ability to process in information.So, what do we do? We skim, or we just skip it all together.
Mobile is the perfect platform for video though and with it you can quickly attract attention and keep your audience engaged. A well told visual story will keep people watching to the end.
Ways to Use Visual Storytelling
If told with consistency and authenticity, your brand story will resonate with your audience and be more memorable. Use creative story telling in video marketing in fun and imaginative ways.
- Branded Series – Raise brand awareness through a scripted or documentary series. Find or work with your creative team to create a unique story that resonates with your audience and reflects your brands values and mission.
- Social Media Videos – Video gets the most play on every social media platform just look at all those Instagram Reels that pop up on your feed. Even with just a few seconds, you can tell a meaningful story.
- Launching Products & Services– Launch a new product or service with an attention-grabbing video that uses story to show off what makes it so cool.
- Brand Stories – Tell your company’s story visually and show off who and what makes it and the people behind it so unique.
Ready Tell Your Brand Story?
If you’re ready to ignite your video marketing, Fire Starter Studios could be the right partner for you. Harness the power of Fire Starter’saward winning creative team, named a Top Video Production Company by DesignRush.
