“Marketing is no longer about the stuff that you make, but the stories you tell.” Seth Golden Storytelling is how humans have communicated since the dawn of time. A well-crafted story stirs emotions. It changes minds. It inspires action. Why Story Is So Powerful “The human species thinks in metaphors and learns through stories.” — Mary Catherine Bateson, Writer and…
Kimberly A. Austin
THE SHOW INSIDE DIVERSITY:Real People, Unscripted Conversations believes that by bringing diverse people together to share candid, unscripted conversations on today’s most divisive issues we create a deeper understanding and acceptance of each other.Over 9 episodes this series seeks to break down stereotypes and move beyond buzzwords toward a deeper understanding and appreciation of people as individuals. PRODUCTION Using a…
Fire Starter Studios is home to powerhouse creative talent, and we’re thrilled that along with winning Gold for our scripted short Human Trafficking, Director and Fire Starter Studios CEO Rachel Klein was recognized for her powerful directing and Peyton Skelton for his stunning Cinematography. Also winning individual awards were our super talented Motion Graphics Artists and Art Directors. The Tellys…
What is Video Content and Why Should I Use It? If your company or business is still not taking advantage of video content, you are missing out. It’s time to join the video revolution! Video content is any form of content that features or includes video. The idea of video content isn’t now, but now more than ever, it has…
Fire Starter Studios Wins 2 Muse Creative Awards Fire Starter Studios is proud to have had 2 productions from 2021 recognized by the Muse Creative Awards. Both were produced at the height of the COVID-19 pandemic before a vaccine was available to the general population. These productions and the dedication of our fearless cast and crew truly embody the theme…
World Food Program Winners of the 2020 Nobel Peace Prize “The awarding of the Nobel Peace Prize to the United Nations World Food Programme (WFP) is a humbling, moving recognition of the work of UN World Food Programme staff who lay their lives on the line every day to bring food and assistance to close to 100 million hungry children,…
Recently I went to a great panel about the future of entertainment and what form it’s taking for members of the Academy of Television Arts and Science (Yep, the ones that give out the Emmy Awards). The whole evening really got me thinking. Now, they asked us not to quote anyone from the panel directly, or mention some of what…
Everywhere you looked this past year brands were talking about making the pivot to video, but just because a company makes a marketing video, doesn’t mean people will actually watch it. As many as 90% of people skip pre-roll video ads, so how do make sure yours gets seen? As more consumers reject ads, native branded content is…
First of all, the reason you should care… Creative storytelling engages the viewer with your content. It brings them into your world and creates empathy and connection to your brand or product. Viewers that identify with your product on an emotional level are much more likely to turn into loyal customers. With creative storytelling, the content creator works with you…